Transforming community wellness with creative engagement.
West Virginia University and Carnegie Mellon University
First, Branding.
Flyeye Design’s relationship with West Virginia University (WVU) and Carnegie Mellon University (CMU) started with the Seventeen Days initiative (aimed at preventing teen pregnancy) in 2013. They were producing an interactive DVD package and we developed the logo, branding, and DVD package.
Next, a Website.
We followed up the packaging with a matching website for their audience to learn about the film and order the DVD or download the mobile app.
Matching Collateral.
The universities needed additional marketing materials for conferences and for promoting their initiative. We kept the branding consistent across all pieces. We created pieces such as several postcards for direct mailings, flyers, custom magnets, resource guides, a quick start guide for the DVD, a brochure, web banners, and exhibit materials.
Healthy Booklets
While conducting research studies, CMU and WVU envisioned the creation of two engaging booklets to distribute to teenage girls at their institutions. The first is an important resource outlining all available birth control options. We designed an eight-panel accordion foldout booklet that allowed the girls to compare various birth control options based on simple and easy-to-follow information.
The second is a recipe booklet containing healthy recipes from the video the girls viewed during their research study. This is part of the Eat Smart initiative. We used the same eight-panel format, colors, and design for branding consistency.
New Initiatives
While we still fulfill ongoing needs for the Seventeen Days initiative, we are excited to be helping WVU and CMU with their newer health initiatives. At this point, we have finished the branding for three new campaigns—Eat Smart, Making Healthy Decisions, and Your Move! (related to Seventeen Days). We look forward to our continued relationship with WVU and CMU.
Donor Egg Bank USA
First, a Website Redesign.
Our first project with this great client was a website redesign for Donor Egg Bank USA. We aimed for a fresh, modern look that appealed to their audience: tech-savvy women in the 30 to 40 age range. The client wanted an overwhelming and sensitive subject to feel manageable and simple.
While designing this website, we ensured it would be appealing on tablets and mobile devices.
This project took our software engineer, Vasil Vangelovski, and his freelance team a year to develop. He did an amazing job, as there were a large amount of broken databases in the back end that did not connect together. While my design was fairly easy for his team to develop, Vasil had to create a new, secure database system for egg donors across the US that allows users to search and protect the back-end user's privacy. In addition, it allows for growth as new egg banks are added.
Next, a Brochure to Match.
Once the website design was determined, the client requested the design of a tri-fold brochure that matched the new overall fresh feel. Since designing this tri-fold, we have created a version in Spanish and versions for partnering egg banks with their own branding and information included within a panel on the brochure.
Fact Sheets.
The client envisioned handing out targeted information that answers common questions or concerns that they receive. We developed three engaging fact sheets to present this information.
One More Website.
The Frozen Egg Bank Network works together with Donor Egg Bank to help women with reproductive health concerns, and they were also in need of a website. This website had similar challenges and approaches as the first website, but it is marketed toward a slightly younger demographic of women.
Discover Outdoors and Discover Outdoors Foundation
From Annual Reports...
We have been continuously working with Discover Outdoors and their non-profit, Discover Outdoors Foundation, since 2010. Our projects span a wide range of mediums, maintaining their clean brand consistently throughout.
Discover Outdoors organizes outside adventures for New York City (NYC) and other East Coast cities, promoting a healthy lifestyle for city dwellers. Their non-profit Discover Outdoors Foundation targets NYC youth, offering them a chance to get outside of the city on adventures.
...to a Website Redesign…
In 2018, the Discover Outdoors Foundation launched their new vertical scrolling website that allowed them to showcase everything they provide. Our goal was to keep the website easy to navigate while being visual, highlighting their love of nature and the outdoors.
...to a T-shirt…
...to a Badge…
...to a Booklet…
...to a Poster…
...to Logos,
Lots of Various Logos.
Contact Us
33 Weese Pt
Shepherdstown WV 25443
(304) 876-6076
